• Semi Permanent Hair Color

Truly Red

A pure, unapologetic primary red that captures the essence of a classic, high-pigment siren shade. This color offers a clean, balanced saturation that sits perfectly between warm and cool tones for universal appeal. It provides a bright, iconic glow with a smooth and consistent finish, delivering a timeless look that is bold, vivid, and strikingly authentic.

How To Use
Ingredients
Cleanse with a clarifying shampoo and omit conditioner; dry hair completely to ensure an open cuticle for maximum absorption. Using gloves, apply the colorant to sectioned hair from root to tip, combing through until fully saturated. Process for a minimum of 30 minutes. Rinse thoroughly with cold water only until clear; avoid shampoo and conditioner during this initial rinse to secure the pigment.
Aqua, Propylene Glycol, Glycerin, Hydroxypropyl
Methylcellulose, Peg/ppg-15/15 Allyl Ether Acetate, Basic Orange 31, Basic Brown 17, Citric Acid, Octoxynol-9, Aloe Barbadensis Leaf Juice, Parfum, Sodium Citrate, Limonene, Benzyl Benzoate, Methylchloroisothiazolinone,
Methylisothiazolinone.
Our semi permanent hair dye is ready to use straight from the bottle and applies smoothly on all textures—including straight, wavy, curly, and coily.

Perfect for full color, touch-ups, or creative highlights.